Amsterdam Dance Event 2021
Campaign
Despite a very uncertain year, a cancelled conference program and events being allowed only during daytime, ADE’s 2021 program contained over 350 parties, arts & culture events and get-togethers spread over 5 days across the city of Amsterdam.
                To accompany this years event, we created a visual identity for the campaign that focussed fully on the light of day. By avoiding too much blacks, and instead trying to use lighter colours, we tried to visualise the lightness of this year’s very special edition. In close collaboration with the ADE (marketing) team.





CLIENT
Amsterdam Dance Event
YEAR
2021
LOCATION
Amsterdam

SERVICES
Campaign design
Visual identity
Art direction
Graphic design
Motion design
PHOTOGRAPHY
Tom Doms
Kamil Pawlowski
Enrique Meesters
Marco Scheurink
Niels de Jonge
Jan van de Akker