Amsterdam Dance Event x RijksmuseumEvent identity, graphic design, art direction
Event identity for the official Amsterdam Dance Event Opening Event in collaboration with Rijksmuseum, happening October 18 2023 at the Rijkspassage w/ Theun Mosk, upsammy and Valentina Magaletti. ‘Breathe, Walk, Die’ is a theatrical performance consisting of three acts that bring the exhibition Museum Boijmans Van Beuningen at Rijksmuseum to life.
Amsterdam Dance EventTram, graphic design, art direction
Full wrap design for the 2023 Amsterdam Dance Event tram, which has been cruising around the streets of Amsterdam prior to and during the event.
Identity re-fresh for the 10th anniversary of Sonus Festival, one of Croatia’s most iconic beach festivals happening right on the shores of Pag Island.
Interview w/ Brent van den Elshout, 2023Read more
Amsterdam’s Minimal Collective explores the power of multidisciplinary community building
As with many terms in art, minimalism is subject to various interpretations that are often strongly influenced by personal experiences and associations. In their recently-published revisionist history of minimalism’s transformative rise musicologists Kerry O’Brien and William Robin trace minimalism in music back to psychedelic counterculture. The book weaves together the story of Steve Reich, Arvo Pärt and others who developed their very own concepts of minimalism in music. It ends with a chapter on futures, including an interview with drone band Sunn O))) or an essay by Philip Sherburne on ambient jazz. After all, minimalism remains hard to grasp and define, and has been the matter of constant reinterpreting. With a razor-sharp interplay of geometric and organic shapes, Minimal Collective’s immersive online platform is the gate to the Collective’s very own and forward-looking approach to the term.
In 2020, Brent approached graphic designer Tim Tijink on Instagram, fascinated by his visual work. This was also the moment that Chris Scholz (Strategic Creative, Curator) and Laura Krabbe (Managing Editor) joined the team. “From this point on our core really began to take shape and our plans took off. We jumped on a phone call that same day to talk about the ideas and things started from there. Minimal Collective already existed back then but under a completely different visual identity and output. Back then there were some thoughts on how to proceed with it and transform it into something new and more professional, which made the new identity one of the key pillars. Step by step we built the philosophy of the rotating wheel, the grid, the logo, the typography into the system we’re working with today,” Tim remembers.
Jonge Harten 2023Campaign, identity
Campaign design and identity re-fresh for Jonge Harten 2023, a nine-day festival for young people filled with theater, performance, dance, workshops and more. Themed ‘Stay with the Trouble’, this edition is an invitation to pause at times when things are challenging. Jonge Harten 2023 takes place from 17—25 November throughout the city of Groningen. Check jongeharten.nl for the full program.
Colin Benders Invites, Melkweg ADEArtwork, poster
Visualizing ordered chaos in type for Colin Benders Invites at Melkweg during this year's Amsterdam Dance Event w/ Blawan, French II, JakoJako, Nadia Struiwigh and Boris Acket
The Brand Identity
Interview, 2022Read more
Tim Tijink makes the minimal maximal in his type-led identity for Amsterdam’s Minimal Collective
Together with Brent van den Elshout, Dutch designer Tim Tijink has worked with Minimal Collective, an Amsterdam-based electronic music collective, on the creation of their energetic, contrasting and engaging identity. A mix of designers, audiovisual creatives and electronic music, the visual identity for Minimal Collective needed to match the eclectic nature of their foundation, as well as their avant-garde approach. With this spirit in mind, Tijink took the somewhat less conventional path of basing the identity on an oval grid, rather than a squared one. Continually in motion and interacting with one another, the individual ovals are representative of the interconnected network of creatives behind the scenes, opting for Gradient Type’s PolySans – utilising its futuristic, characterful tone of voice – as the hero typeface to dance within the lively graphic language.
“Each circle represents a different ‘spectrum’ in which the collective is operating in and across,” Tijink tells us, listing music, art and technology as the core disciplines. “By connecting multidisciplinary artists and blending the spectrums, Minimal Collective is constantly renewing music, art and nightlife experiences,” he adds, recalling the use of the brand’s 3D-to-2D wheel used across the identity alongside the typographic expression throughout. “The ‘wheel’ is formed by filling rasters within the grid,” Tijink explains, “what first was just a 2D grid will now slowly (visually) transform into a 3D wheel,” he adds, using this movement as a digital realisation of Minimal Collective’s varied practice and network. “When fully connected, the pieces of the wheel form the logomark of the brand,” Tijink tells us, a logo that has a beautifully timeless tone; reminiscent of classic, Swiss mid-century logomarks. Read more...
Future PatternsIdentity, CD
Graphic design and art direction for Future Patterns, an annual VA project by Patterns of Perception & Minimal Collective that invites both artists and listeners to explore the future of electronic music and the forces that will shape it. The project takes the form of a compilation release available digitally and as a limited edition CD with accompanying 3D animated artwork and visualisation.
Pressing and photography by Monotype Pressing
Minimal CollectiveIdentity, website
In close collaboration with the MC crew we developed a design system that evolves and connects, forming the visual base for an interconnected network of music professionals, (audio-)visual artists and designers.
BranD Magazine Issue 61Interview
A short conversation with Xiaoxiang Liu in BranD Magazine for their issue on lay-outs and typography