The Brand Identity 2020

Ana Paula Alves’ 15-year career in the fashion industry has allowed her to gather extensive research from every corner of the world. Now settled in Buenos Aires, she’s pumping her comprehensive knowledge into denim consultancy programmes, worldwide research trips and thematic meetups through her new venture, Be Disobedient. The company’s identity was designed by Dutch art director Tim Tijink to appeal to fashion-focused individuals in a simplistic yet powerful way. The typography is playful, but intentionally clear enough to communicate Be Disobedient’s slightly unusual name. Colours and photography are bold and expressive, coming together with the typography to form a confident and friendly identity system. Read more...

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