XITE, created at G2K Creative AgencyIdentity

XITE is a music video platform reaching 100 million households worldwide. Together with the team at G2K and in close collaboration with Wunder, we created their new strategy and identity. Elevating the brand in an increasingly crowded field with players such as Vevo, Youtube Music, and Spotify. Guided by the new brand promise ‘See Your Music’ we created a dynamic design system that adapts across genres, moods, and touch points. With new colors, typography, and motion to create a striking new brand experience.

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