Brand identity for Swiss based coaching and training company Script
Script, Switzerland are providing coaching and training services on a wide variety of leadership subjects, including individual and group coaching, team development, conflict & change management and experimental learning.
To radiate tranquility and professionalism, a selection of ‘focus’ and ‘energetic’ colours, serif lettering and calm textures was made in order to create a trustworthy identity. One that could eventually serve as the basic structure for stationary items and digital presentations reflecting a calm outlook without distracting elements. All in addition to the (slightly redesigned) previous logo idea of the phoenix bird, representing rebirth, the ultimate change.
Logo, brand identity system, art direction, graphic design, webdesign