Minimal Collective
Identity
In close collab with the Minimal crew we developed a design system that evolves and connects, forming the visual base for an interconnected network of music professionals, (audio-)visual artists and designers.
                Minimal operates on the intersection of music, art and technology. The multidisciplinary collective initiates a variety of collaborative projects, events and formats. The expansive community-based infrastructure forms a breeding ground for forward-thinking concepts. By establishing an interconnected network of music professionals, (audio-)visual artists and designers, Minimal is committed to forge new experiences, foster future culture and stimulate experimentation amongst a group of upcoming and established creators.
                Minimal is a curator at heart and acts as an independent artistic platform. Music, art, and coherent cultural topics are carefully selected by members of the collective on a weekly basis. With different individual backgrounds and a set of diverse personal fascinations, the platform is supposed to be a reliable guide for people who want to explore the world of sound and moving image. Expect a well balanced blend of leading artists and organisations, new discoveries and impactful ideas.





CLIENT
Minimal Collective
YEAR
2021
LOCATION
Amsterdam

SERVICES
Logo design
Brand identity system
Art direction
Graphic design
Motion design
Webdesign
CREATIVE DIRECTION
Brent van den Elshout
SOUND DESIGN
InKognito Studios
Niels Roovers
TECHNICAL & OPERATIONS
Nicola Budano
Ko Stevens
WEB DEVELOPMENT
StudI/O
Bearly Brave