Tim Tijink
Amsterdam’s Minimal Collective explores the power of multidisciplinary community building
In 2020, Brent approached graphic designer Tim Tijink on Instagram, fascinated by his visual work. This was also the moment that Chris Scholz (Strategic Creative, Curator) and Laura Krabbe (Managing Editor) joined the team. “From this point on our core really began to take shape and our plans took off. We jumped on a phone call that same day to talk about the ideas and things started from there. Minimal Collective already existed back then but under a completely different visual identity and output. Back then there were some thoughts on how to proceed with it and transform it into something new and more professional, which made the new identity one of the key pillars. Step by step we built the philosophy of the rotating wheel, the grid, the logo, the typography into the system we’re working with today,” Tim remembers. Read more...
2023
Tim Tijink makes the minimal maximal in his type-led identity for Amsterdam’s Minimal Collective
“Each circle represents a different ‘spectrum’ in which the collective is operating in and across,” Tijink tells us, listing music, art and technology as the core disciplines. “By connecting multidisciplinary artists and blending the spectrums, Minimal Collective is constantly renewing music, art and nightlife experiences,” he adds, recalling the use of the brand’s 3D-to-2D wheel used across the identity alongside the typographic expression throughout. “The ‘wheel’ is formed by filling rasters within the grid,” Tijink explains, “what first was just a 2D grid will now slowly (visually) transform into a 3D wheel,” he adds, using this movement as a digital realisation of Minimal Collective’s varied practice and network. “When fully connected, the pieces of the wheel form the logomark of the brand,” Tijink tells us, a logo that has a beautifully timeless tone; reminiscent of classic, Swiss mid-century logomarks. Read more...
Graphic design and art direction for Future Patterns, an annual VA project by Patterns of Perception & Minimal Collective that invites both artists and listeners to explore the future of electronic music and the forces that will shape it. The project takes the form of a compilation release available digitally and as a limited edition CD with accompanying 3D animated artwork and visualisation.
Pressing and photography by Monotype Pressing