XITE, created at G2K Creative AgencyIdentity

XITE is a music video platform reaching 100 million households worldwide. Together with the team at G2K and in close collaboration with Wunder, we created their new strategy and identity. Elevating the brand in an increasingly crowded field with players such as Vevo, Youtube Music, and Spotify. Guided by the new brand promise ‘See Your Music’ we created a dynamic design system that adapts across genres, moods, and touch points. With new colors, typography, and motion to create a striking new brand experience.

Minimal Collective x Garage NoordPoster, motion

Poster design for Minimal Collective x Garage Noord 2024, continuing our exploration of the type-led possibilities within MC’s oval identity system we created back in 2021.

OQADIdentity, vinyl design

Exploring the dimensions of space and time through a graph-based identity for Loek Frey’s OQAD label. By combining motion, transparent materials, and gray scales, we mapped out Frey’s conflicting relationship with the minimalistic and the complex.

Co–founder of
Ozon Studio

Ozon is a creative studio rooted in culture, design, and communication. We believe that the synergy between individuals and ideas lays the foundation for stories that provoke emotion, drive inspiration, and last for a lifetime. By working together within a closely tied collective of multidisciplinary creatives, strategists, and communication professionals, we provide narrative-driven strategies and visual solutions for brands and individuals that seek to transcend today’s benchmark.

The Brand Identity Interview w/ Brent van den Elshout, 2024Read more 

Ain’t the new kid on the block: Ozon Studio is a young practice, backed by years of experience

Although they didn’t know it at the time, growing up, Tim Tijink and Brent van den Elshout were interested in the same things. Music had a great influence on both their lives – when Tijink was creating album covers while in primary school, van den Elshout was making his own compilations of electronic music and crafting custom artworks for them. These interests in music and design grew over time, and when they met in 2020 and began collaborating, they became common strands that brought both their creative worlds together. Having worked as freelancers for many years, they first joined forces to create an identity for Minimal Collective, a music, art, and technology-focused publication and events platform co-founded by van den Elshout. What followed was a slew of collaborations, until they decided to set up shop together. And so, they founded Ozon Studio in Amsterdam, where Tijink is the Designer & Art Director, while van den Elshout oversees creative direction, strategy and communication.⁠
⁠                           In a sense, the studio was long in the making. Launched in 2024, Ozon is where the duo showcase their recent projects, and also carve out a space for the kind of collaborations they’re looking for. Sifting through their work, it’s not hard to see that music and art – and culture at large – continue to inspire them, and the projects they shape. Together, they’ve created identities for many festivals, organisations and clubs, each dipped in the kind of clarity, grit and honesty that only comes with years of experience. We sat down for a conversation with the two Co-founders to learn why starting Ozon was the “logical next step” for them, how applying a “cultural lens” helps them to grasp deeper meanings behind brands, and what the future holds for the young, yet experienced studio.⁠  Read more...
Minimal Collective x De SchoolPoster, motion

Identity for Minimal Collective x De School Amsterdam. Operating at the intersection of music, art and technology, Minimal Collective presented Post-Hyptonism at De School, taking over the world-renowed venue with an interdisciplinary day-to-night programme during the club’s final months.

RADION AmsterdamIdentity, website

Identity, website, and campaign for Radion Amsterdam, one of Amsterdam's longest standing club venues. In close collaboration with the team behind the club, we created a new identity that revolves around the multi-layered architectural structure of the building. The mission was to shed new life within the iconic ‘R’ symbol that has been around for almost a decade while unifying the variety of events that take place at the cultural venue. Through a grid-based system, an animated visual language, and a holistic web-experience, we built a future-proof fundament for the years to come while staying true to first-day recognizability. 

Amsterdam Dance Event x RijksmuseumEvent identity, graphic design, art direction

Event identity for the official Amsterdam Dance Event Opening Event in collaboration with Rijksmuseum, happening October 18 2023 at the Rijkspassage w/ Theun Mosk, upsammy and Valentina Magaletti. ‘Breathe, Walk, Die’ is a theatrical performance consisting of three acts that bring the exhibition Museum Boijmans Van Beuningen at Rijksmuseum to life.
Amsterdam Dance EventTram, graphic design, art direction

Full wrap design for the 2023 Amsterdam Dance Event tram, which has been cruising around the streets of Amsterdam prior to and during the event.
Sonus FestivalIdentity

Identity re-fresh for the 10th anniversary of Sonus Festival, one of Croatia’s most iconic beach festivals happening right on the shores of Pag Island. In close collaboration with the team behind the festival we developed a new identity system that fully evolves around the original Sonus symbol, introducing a grid based design system, a fresh set of bright colors inspired by Croatian natural elements and new rules for typography and motion. All forming the base for a modern visual identity which will be used in the years to come.

© 2024TTS